Curriculum

Incoming exchange students have access to a wide array of courses taught in English at Renmin Business School. Listed below are courses we offer in fall and spring semesters for your reference (subject to changes). By clicking the courses, you may view the course descriptions.

Undergraduate Courses

  • Fall Semester
  • Spring Semester
  • Financial Markets

    The course introduces students to the basics of financial markets and institutions. The topics include the role of financial markets and institutions, the structure of the financial system, the structure of interest rates, and various financial markets and securities (equity, bond, mortgage-backed-securities, etc.).

    The aims are to 1) learn analytical techniques to solve financial problems involving diversification and the portfolio frontier as well as problems involving individual assets such as corporate and government bonds, preferred and common stocks and other financial assets. 2) understand the theories underlying these analytical techniques, such as the CAPM, APT, and EMH.

  • Management Communication

    Management Communication is intended to help you think strategically about communication and aid you in improving your writing, presentation, and interpersonal communication skills within a managerial setting. We will look at a set of "best practices" or guidelines that have been derived from both research and experience, give you the opportunity to put those guidelines into practice, and provide you with feedback on your work to help you strengthen your abilities.

    Good communication is one of the keys to a successful career no matter what field you choose, and many different skills contribute to a professional's capacity to communicate well. The course helps you improve the ability to:

    1)Formulate an effective communication strategy for any message, in any medium, and in any situation.

    2)Create impressive formal presentations that are delivered with confidence.

    3)Listen for understanding.

    4)Write clearly, concisely, and convincingly.

  • Supply Chain Management

    Students develop the ability to conceptualize, design, and implement supply chains aligned with product, market, and customer characteristics. Business competition is now between supply networks rather than individual corporations. Managing the flow of products, information, and revenue across supply chains differentiates the ability of supply networks to fulfill customer needs. Students develop the ability to evaluate how information flows can substitute for the stock of physical resources, such as inventory, and why such systems succeed or fail. They assess how internet technologies, dynamic markets, and globalization are impacting supply chain strategies and practices, including logistics, digital coordination of decisions and resources, inventory and risk management, procurement and supply contracting, product and process design, and revenue management.

  • Strategic Management

    This course provides an introduction to strategic management, concerning concepts, basic theories, analytical techniques and other related knowledge. It shows a detailed investigation of strategic management in the context of globalization and competitiveness. Also it provides an integrated approach, but firm-based theory of strategic management is stressed throughout. Case studies included. This course helps students to understand and apply key concepts, principles and analytical tools of strategic management. The consideration of issues relating to business world will encourage the development of student's analysis skills: PEST analysis, 5-forces model, SWOT analysis, value chain analysis and etc.

  • Management Information System

    The course covers the essentials in management of information systems in organizational settings. It addresses managerial issues in the development and operation of information systems. Topics include: information systems planning, management of systems development and maintenance, implementation management, end-user computing, managing telecommunications, information systems ethical and social issues, acquisition of IS resources and management of IS personnel.

  • International Management

    With the trend of globalization, companies are inevitably engaging in cross-border businesses, either becoming multinational companies themselves or competing with multinational firms at home market. An understanding of international business operations is especially important in today’s integrated and interdependent world economy. This module starts with an introduction of multinational firms, global business environments confronting international operations, and theories of global strategies. This will be followed by a detailed examination of various international business strategies (e.g. import and export strategies, sourcing strategies, internationalization and entry strategies) and management methods (e.g. managing corporate governance, marketing, innovation, strategic alliances).

  • Business Correspondence

    This module provides an introduction to English business correspondence, including not only the layout of English letters, principles of business writing, the specific letters concerning key procedures in international trade communications, but also the writing of other important social letters in international business context. This module also offers much on-hand practice of correspondence in different business situations, with the purpose of providing students with in-depth understanding of international trade procedures and business correspondence, as well as helping them to grasp the skills required in this field. This course aims:

    1)To introduce the basic formats and layout of English letters to give students a clear picture of English business letters and the difference between English letter and Chinese letters;

    2)To introduce the concept of modern business communications, especially principles of writing business correspondence and the issues regarding common mistakes they may avoid to make in their applications, to let them realize the importance of appropriate communication skills in international trade;

    3)To help students learn the expression and terms, pattern, and principles in international procedures, and use the knowledge of international trade in business communications

  • Financial Derivatives

    The course is to provide firm foundations for understanding of financial derivatives in general. The course covers forwards, futures, swaps, options and etc. The course delivers the concepts and models underlying the modern analysis and pricing of financial derivatives.

    The course requires to understand various financial derivatives and learn basic tools to conduct quantitative analysis.

  • Quality Management

    This course will help students develop the basic knowledge and skills that are useful in careers in quality management in different manufacturing firms and service organizations.

    Quality is a critical success factor in all businesses today. Its importance is increasing due to global competition and rapidly evolving technology. This course is designed for undergraduate students. It emphasizes on helping students understand and grasp core concepts and methodologies: quality philosophy, probability and statistical methods, sampling inspection, control charts, SPC, service quality, six-sigma. It will also introduce corresponding background knowledge in related industries.

    Through a combination of lectures, exercises and case studies, the course will review the main methodologies that are used in quality management areas, and survey current practices in different industries. Students will learn both qualitative/strategic topics and quantitative tools, gain hands-on experience through business cases.

  • Transnational Operation

    This course provides students with a comprehensive introduction to International Business in terms of international operation. This course focuses on the specificity of transnational business environment and international business strategies, including functional area operation and regional operation strategies.

    Through the study of this course, students could be acquainted with the specificity of international business and MNCs, and learn to analyze international business activities through its environments and strategies. Students will get the ability to analyze the specificity of international business environment and make decisions on international business strategies and operations.

  • Human Resource Manegement

    Human resource management (HRM) is a central function of any organization. HRM refers to the effective use of human capital in an organization through the management of people-related activities. It involves careful strategizing, human resource planning, job analysis, recruitment and selection, training and development, performance management, compensation management, and career development. With case analysis, class discussion, debates, individual assignments and group projects, this course will improve students’ analytical ability combining theory and practice of HRM. Each student should attend all the courses on time and actively participate in class discussion by bringing up relevant questions, comments, or ideas. Moreover, each student group will be asked to choose one real company and analyze its HRM system.

    Aims & Objectives:

    The general purpose of this course is to familiarize students with the basic principles, functions, and techniques of human resource management and to build their confidence and skills in developing HRM strategies, policies, and procedures.

    Learning Outcomes Upon successful completion of this course, students will be able to:(1) master professional knowledge of human resource management, (2) observe and understand organizational phenomena from the perspective of human resource management, (3) analyze questions and find proper solutions by connecting theory and practices, (4) demonstrate communication skills, critical thinking, and teamwork skills.

  • Principles of Accounting

    Course Objectives:

    This is an introductory course in financial accounting. It covers the basic concepts and methods underlying the preparation of financial statements. By the end of this course, you will not only be able to read and prepare basic financial statements, but also have a good understanding of the conceptual foundations of financial accounting.

    Learning Goals:

    By the end of this course, you will be able to:

    1) Understand the conceptual framework underlying financial accounting standards.

    2) Perform elementary double entry bookkeeping tasks including journalizing, posting to the ledger, accruals and other adjustments, closing of the books, and drawing up trial balances.

    3) Compile financial statements from the accounting records.

    4) Understand and analyze the four basic financial statements: balance sheet, income statement, statement of cash flows, and the statement of owner’s equity.

    5) Interpret and apply accounting information in making business decisions.

  • Principles of Marketing

    1) Students will learn key marketing principles and terminology. Because this is a survey course, there is an emphasis on basic terminology and concepts. 2) Students will appreciate how a marketing perspective is important in your own personal and professional development. 3) Will consider the variousdecision areas within marketing and the tools and methods used by marketing managers for making decisions.

    This course will use a combination of lectures, in-class quiz, a case study, two exams, in-class problem solving, and a course project to achieve the course objectives. Lectures will highlight the key concepts/methods, focus on important insights, and stimulate your thinking. In discussing various concepts and issues, the emphasis is on their interpretation in real world applications.

    Students are required to understand and apply fundamental marketing knowledge including marketing environment, consumer behavior, segmentation, targeting, and positioning, marketing research, products, pricing, promotion, placement, marketing crisis management, and global marketing.

  • Principles of Management

    The course is designed to help students: 1)Apply theories, concepts, and models that managers can use to develop and implement successful strategies 2)Understand how to take a general management view of strategic issues, one that integrates different functional perspectives into a perspective on what is best for the organization as a whole 3)Improve leadership and business communication skills through teamwork, class discussions, formal presentations, and preparation of a written report.

    Implicitly or explicitly, every firm must define the scope of its business operations and, within the chosen scope, how the firm will compete against rivals. Decisions about the scope of business constitute the firm’s corporate strategy; decisions about how to compete within chosen market segments reflect the firm’s business-level strategy. This course focuses on how a firm can develop and implement effective business-level and corporate-level strategies. The course is also about top management and the total organization. As such, it is an integrative course emphasizing a“general management.”

  • Microeconomics

    Principles of Microeconomics addresses the theories and methods of social scientific inquiry by studying optimal decision making by consumers and producers and the allocation of goods and services through markets. The discussion of optimizing decisions includes discussions of cost-benefit analysis, profit maximization by firms, marginal analysis, as well as possible flaws in optimizing models. This course addresses trade-offs reflected in individual decisions and societal policymaking, looking at the impact of regulations (including price regulations, such as minimum wages; trade regulations; and regulations of monopolies) and how they impact various groups differently. It addresses the sustainability of individual and societal decisions through discussions of the environmental and resource issues of externalities, common resources, and the tragedy of the commons.

    Principles of Microeconomics class addresses Human, Natural, and Economic Resources. The Expected Learning Outcomes of this area are:

    1)Students understand the theories and methods of scientific inquiry as they are applied to the study of the use and distribution of human, natural, and economic resources and decisions and policies concerning such resources.

    2)Students understand the political, economic, and social trade-offs reflected in individual decisions and societal policymaking and enforcement and their similarities and differences across contexts.

    3)Students develop abilities to comprehend and assess the physical, social, economic, and political sustainability of individual and societal decisions with respect to resource use.

  • Contemporary Chinese Society

    Market oriented reform from 1978 has changed Chinese society fundamentally. This course will explore various aspects of social life before and after the reform, focusing on the social stratification in both rural and urban societies, and change in gender, family relations and welfare system. First, we will quickly review some crucial parts of Chinese history and culture. Then we will examine the social structure in rural and urban societies, paying attention to two systems that are essential to social stratification in China: the Hukou and work-unit. We will also examine how market transition transforms the family life and women’s role in China.

    This course will provide a broad view of social issues in Chinese society . By the end of the course, students should be able to (1) understand the basic structure of Chinese society, and (2) critically think and discuss about the social causes and consequences of the reform/transition. Your careful reading and participation are very important.

    This course is designed to be a graduate seminar. Each class will begin with a brief introduction to the context by the instructor, followed by group presentation (2-3 persons) and discussion. The presentation group of students should serve as discussion leaders. Its responsibilities include: (1) to write the summary for the week (containing the essential details about theory, method, and findings) and circulate to the class before the presentation; (2) to prepare a brief oral introduction of the readings for the purposes of initiating the class discussion (shorter than 30 minutes); (3) to prepare a set of questions that can guide class discussion; and (4) to answer other students’ questions regarding the readings and presentation.

  • Chinese History and Culture

    According to the documentary record of ancient writings, China has 5,000 years of civilization. What makes the Chinese civilization unique in world history is its continuity. Another unique feature is the diversity: China contains a wide range of ethnic, linguistic and regional differences within its borders. The course focuses on selected historical themes highlighting Chinese history. Dr. Liu will even summarize some topics with no consensus among Chinese historians. And, a field trip to some Beijing historical relics will be arranged before the final exam.The language of instruction is English. Course requirements: active participation in the lectures, a final exam, and a presentation / an essay on a topic agreed with the instructor.

  • Contemporary Chinese Society and Culture from Western Perspective

    Chinese culture has a very long and extraordinary tradition. With China’s rapid economic growth and a population of more than one billion people, China has become a very important market for many companies. In order to conduct business in a particular country, it is necessary to also understand the culture of that country. After all, culture influences people’s behaviour and communication – also in the world of business. That is why an understanding of a country’s society and culture is crucial when communicating with associates, consumers, businesses, employees, and government authorities.

    The course has been designed and developed to:

    1)Enable students to gain a better understanding of modern Chinese society and its rapid development.

    2)Help students to prepare for a life in China or future cooperation with China.

    3)Facilitate students in gaining a well developed understanding of the intricacies of Chinese culture and the background to Chinese customs and ways ofthinking.

    4)Help students integrate more easily into Chinese society and gain more insight into the Chinese language from a cultural and social perspective.

    Upon completion of the course, students will be able to:

    1. Apply broad and coherent knowledge of the historical background to contemporary Chinese culture;

    2. Evaluate the significance of some key elements of Chinese traditional culture, such as Chinese traditional customs, theatrical traditions, music, Chinese calligraphy, martial arts, cuisine, Feng-Shui and Chinese medicine;

    3. Demonstrate a broad understanding and reproduce key features of contemporary Chinese culture;

    4. Integrate theoretical knowledge of contemporary Chinese culture with empirical examples;

    5. Analyse recent cultural and social change with respect to traditional Chinese culture, technology, media, and globalization.

  • Financial Management

    The purpose of this course is to provide a broad introduction and overview of corporate finance. We will first study basic topics such as risk and return and basic securities valuation. Then for the remainder of the course, we learn how to evaluate projects and corporations from a financial management perspective.

    A financial calculator is required for this class. Students must choose to do one of two possible projects. There will be one cumulative final exam.

  • English Business Correspondence

    This module provides an introduction to English business correspondence, including not only the layout of English letters, principles of business writing, the specific letters concerning key procedures in international trade communications, but also the writing of other important social letters in international business context. This module also offers much on-hand practice of correspondence in different business situations, with the purpose of providing students with in-depth understanding of international trade procedures and business correspondence, as well as helping them to grasp the skills required in this field.

    Through learning the course, students can:

    1)Understand and grasp the language and principles of writing business letters, and be able to write business letters which are clear, logical, and correct in grammar and content;

    2)Develop the concept of modern business communication, especially principles of writing business correspondence and to realize the importance of appropriate communication skills in international trade;

    3)Learn the expressions and terms in procedures of international trade——establishing business relations, inquiry, quotation, counteroffer, order, payment, packing, shipment, insurance, claim and sales promotion, and be able to use them freely in different situations;

    4)Get familiar with various English documents used in international trade such as L/C, B/L, packing list, insurance policy, and commodity inspection certificate.

  • Business Ethics

    Business ethics has become a daily topic. Every day, in all types of media there are references to the issues of business ethics, corporate social responsibility and environmental concerns. Almost all governments have a minister solely or partially responsible for environmental concerns. In the wake of globalization, ethical and social concerns of businesses have become more prominent, but also new ethical problems have surfaced. In addition to knowledge, the course of business ethics also develops confidence for students to understand and deal with complicated ethical issues in their work and life.

    This course, “Business Ethics” is an attempt to:

    1. clarify the ethical issues that managers of modern business organizations must face.

    2. provide a deeper knowledge of the nature of ethical principles and concepts and an understanding of how these apply to the ethical problems encountered in business.

    3. prepare students for their way through the ethical uncertainties that will confront them in their business lives.

    4. stimulate the students' morality development through reflection and debates.

  • International Finance

    This subject is designed to introduce students the basics of international finance from a managerial perspective. Major topics included are: introduction to international financial markets, international monetary system, balance of payment, exchange rate regimes and determination, types of exchange rate risks and management, FDI.

    This subject contributes to the development of students’ understanding of international finance and applying their understanding of the related concepts in making international financial management decisions, and to develop their global outlook in such decisions

    After completing this subject, students will be able to:

    1)Understand the structure and characteristics of various international financial markets and instruments;

    2)Understand how different exchange rate systems function and how they affect an economy’s business environment;

    3)Understand the evolution of the RMB exchange rate mechanism and its impacts to China’s international trade and economy;

    4)Identify the sources of risks in international transactions and understand how these risks can be managed; and

    5)Understanding the hot issues in international finance and develop a global perspective of international business transactions.

  • Brand Management

    This course provides students a holistic understanding and specific tools to manage, build and measure brand equity from a corporate and consumer perspective. Through theories, cases analyses, group projects, in-class debates, recent business phenomena, opinions of business leaders, and related research findings, the course helps students acquire the knowledge and skills as following:

    a) Identify the core components of brand and brand management.

    b) Determine the marketing programs to build brand equity.

    c) Evaluate the sources and outcomes of brand equity.

    d) Design, implement and evaluate brand strategies.

    e) Capitalize on brand equity.

    f) Apply appropriate models in analysis

  • Strategic management

    This course provides an introduction to strategic management concerning the concept, the basic theory, the execution and the other related knowledge. Important principles will be explained and applied to provide convincing approach of current economic and business events in China and international markets. It shows a detailed investigation of strategic management in the context of globalization and competitiveness with special focus on Chinese firms or international firms operating within the China market. Also it provides an integrated approach,but firm-based theory of strategic management, which is stressed throughout.Case studies from Chinese firms operating in the context of the globalized market and international firms operating in China and other markets are included to familiarize the students with differences in operating within different market systems. Students will contribute their experiences or insights from China or their home countries to enhance our understanding of a variety of approaches to strategic management and operating within business systems from around the world.

    The teaching method for this course is a combination of lecture, case analysis,discussion, and student presentation. During the period of the class, students will be asked to work as groups or individuals on the following tasks or activities:

    1)Analyze predefined cases from China or international markets/firms

    2)Recognize opportunities and threats raised from China’s unique business environment

    3)Distinguish between a firm’s resources / capabilities and core competencies

    4)Analyze and discuss cases of various international firms’ strategies in entering the Chinese market or Chinese firms’ decision to expand to global markets.

    Each of these activities will take place in the form of firm or environmental analysis shortly after the concept is introduced. This will ensure students will grasp the full meaning and appreciate the value creation activities and analysis associated with each strategy. In addition, to obtain firsthand experience, student groups will utilize a simulation platform to formulate a strategy for their firm, and make decisions on creating value and gaining a competitive advantage in various product markets. To demonstrate how some of these concepts and have been used by real managers, we will have one or two guest speakers from relevant industries.

    The consideration of issues relating to business world will encourage the development of student’s analytical skills: PEST analysis/ 5-forces model/ BCG metrics/ value chain analysis/ profit pool, competitive advantage of nations, … To develop the concept of the strategic management operating within the parameters of the internal and external environment. To understand the place of business within the economic system and present some important economic principles relevant to the behavior of business in response to changes in the environment. To develop the ability to use both published data and material from the business media in support of the analysis of current business issues and problems, and to present this analysis effectively in writing and verbally

    .

  • Supply Chain Management

    Students develop the ability to conceptualize, design, and implement supply chains aligned with product, market, and customer characteristics. Business competition is now between supply networks rather than individual corporations. Managing the flow of products, information, and revenue across supply chains differentiates the ability of supply networks to fulfill customer needs. Students develop the ability to evaluate how information flows can substitute for the stock of physical resources, such as inventory, and why such systems succeed or fail. They assess how internet technologies, dynamic markets, and globalization are impacting supply chain strategies and practices, including logistics, digital coordination of decisions and resources, inventory and risk management, procurement and supply contracting, product and process design, and revenue management.

    At the completion of this course, the student should be able to examine the design and performance of supply networks and processes in different business contexts. Students develop capabilities in logistics, digital coordination for supply chain integration, inventory management, risk pooling, procurement, product and process design, and international supply chain management.

  • Management Communication

    Management Communication is intended to help you think strategically about communication and aid you in improving your writing, presentation, and interpersonal communication skills within a managerial setting. We will look at a set of "best practices" or guidelines that have been derived from both research and experience, give you the opportunity to put those guidelines into practice, and provide you with feedback on your work to help you strengthen your abilities.

    Good communication is one of the keys to a successful career no matter what field you choose, and many different skills contribute to a professional's capacity to communicate well. The course helps you improve the ability to:

    1)Formulate an effective communication strategy for any message, in any medium, and in any situation.

    2)Create impressive formal presentations that are delivered with confidence.

    3)Listen for understanding.

    4)Write clearly, concisely, and convincingly.

    This is a compulsory course for Business Administration majors to develop the writing, speaking, and interpersonal communication skills necessary for growing into managers. Students learn communication principles, strategies, and methods through discussions, exercises, examples, and cases. Assignments include giving oral presentations in class, writing memos and business letters. A major project is the individual presentation on a topic of interest to a managerial audience.

  • The Fundamentals of WTO

    The Fundamentals of WTO

    This is an undergraduate course on WTO. The lectures will focus on historical development, legal framework and policy implications of WTO as well as some policy tools applicable to trade flows. This course assumes that you have a reasonable background on fundamental concepts, theoretical and analytical techniques at an undergraduate level of trade policy

    Tentative course framework:

    • Introduction
    • Preliminary Knowledge for Analysis on WTO
    • Historical perspective Of Multilateral Trading Organization and the Topics on GATT 1947
    • Topics on Final Act of Uruguay Round Agreements I: GATT 1994
    • Topics on Final Act of Uruguay Round Agreements II: New Issues
    • Topics on Final Act of Uruguay Round Agreements:Some issues since the end of 1995

  • Cross-cultural Management

    This module is designed to develop students' knowledge and awareness of the importance of cultural differences in international business, including the introduction to different types of cultures; the influence of national culture on corporate culture, management style and corporate strategy; and the awareness needed in working and managing in international teams. The teaching in this module will involve a variety of activities; particularly lectures and student-led seminars; case studies and simulations designed to immerse learners in a variety of unfamiliar cultural scenarios to enable them to be familiar with cultural differences and corresponding communication and management methods.

    On completion of this module, students will:

    1)have developed awareness of and sensitivity towards norms and values of cultures other than their own;

    2)have enhanced their awareness of the impact of national culture on corporate culture/strategy and management;

    3)have developed their intercultural communicative competence to cope with working in another culture;

    4)be able to cope with international marketing and negotiation with a cultural sense;

    5)be able to manage cultural differences and lead intercultural teams more effectively;

    6)have a clear understanding of “the third culture” and a cultural awareness in making organizational culture and strategy.

  • Leadership Theory and Practice

    This is a course for undergraduate students about leadership. The purpose of this course is to cover the major approaches to leadership in a way that illustrates how to be a leader in any position in an organization. Stated differently the purpose is to provide a set of tools to use as a leader.

    This course will help students to mater the major leadership theories, basic concepts, and in turn, to assist them in practice.

    The student will be able to have a fundamental background of leadership studies, and compare and contrast the characteristics and boundary conditions of different theories. In addition, students will use these theories to guide their daily leadership behaviors in order to achieve the highest effectiveness.

  • Organizational Behavior

    Organizational behavior is a field of study that seeks to understand, explain, and improve human behavior in organizations. We will discuss organizational behavior topics at the individual level (e.g., self-awareness; self-management; motivation), interpersonal level (e.g., interpersonal skills) and group level (e.g., teamwork; leadership).

    After completing this course, you will be able to:

    1)Understand the key concepts and theories in managing self and others.

    2)Apply those concepts and theories to improve your self-awareness and self-management skills.

    3)Apply those concepts and theories to improve the efficiency of your interactions with others.

    4)Apply those concepts and theories to improve your leadership skills.

  • Performance and Compensation Management

    How do you get employees to do what the firm wants and needs them to do? This is a central puzzle of organizations that has bedevilled managers ever since the birth of organizations. A variety of solutions have been attempted over the years, with varying degrees of success. This course introduces students to the concepts, principles, and practices of compensation and performance management that are critical to create a competitive advantage.

    The purpose of this course is to help students: (a) develop an understanding of the complex role that performance management and compensation systems play in organizational success, and (b) develop the ability to actually conduct performance appraisals and design a compensation system that will promote organizational success.

    Students will be able to explain the strategic role of performance management and compensation systems in contemporary organizations. Students will be able to analyze factors influencing the implementation of performance appraisal and compensation strategies.Students will be able to make HR decisions given a series of business events.

  • International Management

    With the trend of globalization, companies are inevitably engaging in cross-border businesses, either becoming multinational companies themselves or competing with multinational firms at home market. An understanding of international business operations is especially important in today’s integrated and interdependent world economy. This module starts with an introduction of multinational firms, global business environments confronting international operations, and theories of global strategies. This will be followed by a detailed examination of various international business strategies (e.g. import and export strategies, sourcing strategies, internationalization and entry strategies) and management methods (e.g. managing corporate governance, marketing, innovation, strategic alliances).

    At the end of this course the students will

    1)obtain knowledge on: globalisation, multinational enterprises, export and import, merger & acquisition, business innovation, enterprise development, global sourcing, corporate social responsibility and risk management, etc;

    2)acquire skills to critically appraise the tendency of globalisation and the role of international business in this process; to understand the key theories of international management; to assess various managerial challenges and strategies facing international managers.

  • Advanced Accounting

    This course compares and contrasts accounting requirements under IFRS and GAAP (primarily US GAAP) It is particularly important for financial analysts and accountants of companies that are located in countries that have adopted an IFRS reporting regimen, such as China and European countries and may have to report to US parent companies. It is also useful for analysts that need to compare and contrast company results under the differing accounting methodologies for investment or analytical purposes. The aim of this course is to provide accounting students with a “hands-on” perspective of the differences between IFRS and US GAAP reporting standards and the impact on the financial statements. At the conclusion of this class, students should be able to confidently adapt financial statements under one reporting regimen to the other reporting regimen.

  • Marketing Research

    This Marketing Research course is to provide students the fundamental skills in research design and analyses needed for making right marketing decisions.

    After completing the course the student should

    1)Be able to translate a marketing problem into a feasible research question

    2)Be aware of the many sources of marketing information and the various means for gathering such information

    3)Be aware of qualitative and quantitative research execution and the application of research findings in decision making.

    4)Be able to analyze the data and writhe the report

  • Advanced Finance

    This course teaches the students to use The Financial Times in understanding how current events affect financial markets and investments in stocks, bonds, commodities, currencies and various other categories of investments. The aim of this course is to increase the students’ awareness of how everyday events have a financial impact on a wide variety of investments in real time. When confronted with a topic selected from current issues of The Financial Times, students should be readily able to identify the impact and state, at least directionally, what will happen to risk, pricing and returns under various conditions. Students will learn how to research current events using The Financial Times and use this research to state why values of certain financial instruments are what they currently are as well as predict future valuation changes. Students will pick a key financial instrument (commodities, currencies, interest rate swaps, bonds, equities, indexes and portfolios of assets) and work in groups to explain value changes and predict future movement

  • Consumer Behavior

    Consumer Behavior is an interdiscipline which blends knowledge from psychology, sociology, anthropology as well as economics, and finally offers constructive insights to marketing strategies. Effective marketing decisions usually require an accurate understanding of customers’ needs, values, perceptions, judgments, bias and choices.

    The focus of this course will introduce a wide range of behavioral concepts, and discuss about the psychological processes underlying consumer behavior. Along with its implications for designing effective marketing communications, this course will also provide meaningful suggestions on market segmentation, identifying target consumers, managing consumer needs, and motivating consumers to make appropriate decisions through choice architecture.

    Through this course, the students would be able to:

    1)Understand the basic concepts of consumer behavior;

    2)Grasp the psychological foundations of consumer behavior;

    3)Utilize research tools to generate knowledge about consumers;

    4)Apply the principle of consumer behavior to improve marketing strategy.

Graduate Courses

  • Fall Semester
  • Spring Semester
  • Data-modeling and Decision-making

    This course mainly focuses on how to build mathematic or statistical models which can serve the procedure of practical decision-making. It includes the preparation stage which contains data cleaning and rearrangement, model selection stage, model modification stage, parameters solution stage and explanation and analysis of modelling results which can provide scientific basis for decision-making. This course emphasizes the process integrity of the whole data modelling procedure and the ability of modelling from start to finish. Actual cases are stressed and students are supposed to learn all kinds of necessary methods and algorithms from different cases.

    This course follows the procedure of data modeling, which can be divided by four stages. The first stage is data collection and cleaning, the second stage is basic data analysis method, the third stage is model selection, parameters calculation, analysis, decision-making basis, and the fourth stage is integrateduse.

    Stage One: Data Cleaning and Rearrangement (2weeks)

    1.1Introduction to the data modeling procedure

    1.2 Reasons and methods of data cleaning and rearrangement. (Cases: Business Survey Data Cleaning)

    Stage Two: Basic methods for data analysis(6 weeks)

    2.1Mean and Variance Test

    2.2 Variance Analysis(Cases: Paper quality analysis)

    2.3PrincipalComponentAnalysis(Cases: China Real Estate Economy Areas Analysis)

    2.4 DiscriminantAnalysis (Cases:Financial analysis of listed companies)

    2.5 Clustering (Cases: Consumption structure of urban residents in China)

    Stage Three. Modelling and Analysis (6 weeks)

    3.1 Linear Regression Models and Variables Selection (Cases:The relationship between disposable income and consumer spending in China)

    3.2 Logistic Regression Models (Cases: Durable goods sales forecast)

    3.3 Cox Model and Survival Analysis (Cases: Customer life cycle analysis)

    3.4 ARIMAModel and Time Series (Cases:Analysis of the domestic financial sector per capita salary trends)

    Stage Four. Comprehensive application (3 weeks)

    Practical Cases Operation every week and one presentation for each group .

    Learning Outcomes of this course:

    1. Master some general methods of data cleaning and rearrangement.

    2. Master some common models and known the characteristics and application range of each model.

    3. Master the analysis methods of modeling results and explanation of computation results.

    4. Operate the actual cases modeling from start to finish.

  • Organizational Behavior

    Organizational behavior is a field of study that seeks to understand, explain, and improve human behavior in organizations. We will discuss organizational behavior topics at the individual level (e.g., self-awareness; self-management; motivation), interpersonal level (e.g., interpersonal skills) and group level (e.g., teamwork; leadership).

    After completing this course, you will be able to:

    1)Understand the key concepts and theories in managing self and others.

    2)Apply those concepts and theories to improve your self-awareness and self-management skills.

    3)Apply those concepts and theories to improve the efficiency of your interactions with others.

    4)Apply those concepts and theories to improve your leadership skills.

  • Corporate Finance

    This course introduces students to the foundation knowledge and techniques in corporate finance. Major topics included are: time value and discounted cash flow methods, capital budgeting, valuation of bonds and stocks, capital asset pricing model and portfolio theory, capital costs and capital structure theory, introduction to the EMH and behavioral finance.
    Aims:
    Upon successful completion of this course, students should be able to: 1)Understand the scope and tasks of corporate finance 2)Understand the importance of time value of money and apply it to making corporate investment decisions, and valuing financial securities, such as bonds and stocks; 3) Understand the role of financial markets and interest rates in corporate financing, and how they should be incorporated in corporate financing decisions; 4)Understand the return-risk relation and the Capital Asset Pricing
    Model;
    Upon successful completion of this course, students should be able to: 1) Understand how the cost of capital can be calculated and used in corporate financial decisions; 2) Understand how capital structure may (or may not) be relevant to the value of the firm.
    Learning Outcomes:
    1) Understand the time value of money concept, and use discounted cash flow (DCF) method to make corporate investment decisions; 2) Apply a variety of capital budgeting criteria to evaluate whether a firm should accept a particular investment project; 3) Use DCF method to value stocks and bonds; 4) Understand how to measure return and risk, and the trade-off relation between return and risk; 5) Understand how an investment portfolio is formed and how to evaluate the return and risk of the portfolio; 6) Understand and apply the Capital Asset Pricing Model to estimate the equity cost; 7) Understand the capital structure theory and be able to calculate the cost of capital.

  • Managerial Economics

    Managerial Economics equips students with the economic tools to avoid analytic pitfalls and become more effective managers. Drawing from more than 10 real-world cases and examples from various sources including Harvard Business School, the professor will illustrate how actual managers apply economic theories and techniques to solve real business problems. The module includes extensive coverage of the latest analytical tools in managerial economics, including game-theoretic tactics, information economics, and organizational architecture. It also offers exceptional coverage of international issues, including the latest stories and video clips from Financial Times and China Daily, etc.

    This course will teach students how to think analytically, and make better businessdecisions from an economist perspective.

    By the end of the module, the iMBA students will be expected to acquire the managerial skills of 1) estimating demand 2) deciding optimal production 3) setting the most appropriate price 4) discriminating different consumers and markets 5) constructing and manipulating the best strategies as well as to be familiar with the following knowledge and terminologies of 1) demand & supply, elasticity, utility 2) cost & production, marginal output 3) market structure, perfect competition, monopolistic competition, homogeneous products 4) game theory

  • Creating Shared Value

    This course is designed to introduce you to the critical strategic and managerial issues in analyzing, developing and implementing approaches to create environmental, social and economic value in both Global and Chinese contexts. The central conceptual challenge is to the notion that business's main responsibility is to meet shareholder needs. Unlike similar courses that focus on corporate social responsibility (CSR) strategies, this course argues that creating social values is not just a matter of implementing win-win strategies, but of fundamentally changing the mindsets of leaders so that they see the possibility of running a purpose-based business through identifying and aligning business and social values. This course invites students to undergo the same philosophical and practical questioning that the case protagonists themselves have undertaken, not only analyzing strategic business decisions, but also engaging their personal beliefs and biases. The course considers organizations ranging from conventional companies seeking to adopt CSR practices to social mission businesses whose founding leaders struggle to accomplish social objectives. Both types of organizations interpret and conduct social innovation so as to align it with their core purposes. The course focuses on fundamental and strategic tensions inherent in aligning business and social values. Class sessions provide frameworks with which to analyze and resolve the tensions at play in both processes and introduce a set of flexible tools for implementing purpose alignment strategies. Module 1 focuses on cases of conventional companies designing CSR initiatives, while Module 2 examines social mission businesses. Students observe both the common and distinctive challenges facing each type of company and come to realize that, for either type, achieving synergy between business and social purposes requires both the right strategic focus and the right implementation. Students will study companies' efforts in a variety of relevant subject areas, including but not limited to (a) motivating employees through socially aware company cultures, (b) conducting a synergistic strategy (combining social innovation and internal process re-engineering) to mitigate strategic tensions of purpose alignment, (c) building supportive ecosystems to reshape the rules and advantageously modifying the competitive landscape; (d) reengineering internal systems to turn responsible corporate policy into action, (e) the role of measurement in helping companies implement social strategy, (f) creating networks and engaging government actors to align traditional business models with a hybrid purpose, (g) different leadership approaches and the role of leadership as an implementation tool for social-business alignment.

    This course is preparing students for a future role of leadership in business and/or social sectors-both entrepreneurs and executives-as they navigate a business environment that increasingly emphasizes the simultaneous value creation at personal, community and society levels. The core premise is that there can be synergy between a business’ economic, social and/or environmental bottoms. This view is becoming increasingly mainstream and thus expected by a wide range of stakeholders. There are a variety of strategies for companies seeking to simultaneously create business and social value, either by transforming themselves into effective global citizens or by finding an innovative business-oriented approach to solving social problems. Such shared value business strategies include engaging customers through new socially-focused business models, motivating employees through socially-aware company cultures, advantageously modifying a company's competitive landscape, and re-engineering internal systems to turn responsible corporate policy into action. Aligning business and social value provides future leaders with tools to attain double and triple bottom-line goals. The main goal of this course is to instill an understanding of the wide range of opportunities-both social and financial-for entrepreneurs and corporations in leveraging these changing conditions. Analyzing a diverse set of companies, the course will present strategies used by companies at the most innovative end of the spectrum, whose very foundations are built on synergy between social and business value creation, as well as more conventional corporations that have managed to gain a competitive edge in the changing business environment by becoming active global citizens. A key element of this course will be analyzing the processes by which businesses can effectively create system-level change; that is, how they change the external environment to increase the acceptance and popularity of their social missions.

  • Chinese Commercial Law

    This course intends to offer students a comprehensive introduction, study and analysis of Chinese business law including Corporation Law, Securities Law, and Foreign Investment Law. It focuses not only on the jurisprudential part of Chinese business law, but the practical aspect of the law. It introduces judicial cases from the Chinese people’s courts highlighting the most relevant legal issue discussions. The course also introduces Chinese business law study from a comparative legal analysis approach. Many a Chinese legal concepts and principles will be introduced, discussed, and analyzed in comparison to the similar concepts and principles in other countries of civil law system or common law system during the course of study. Despite that the majority content of the course is Chinese business law for regular law students at Chinese law schools, it is designed with a view toward providing the appropriate methodologies for studying Chinese business law and cultivate the legal ways of thinking for students with foreign educational background and future employment interests inside or outside China. It offers not only an opportunity to study the law, but also experience the law in action in China.

  • Leadership

    The emphasis of the course is on developing skills to be effective in managing behavior in organizations. This course serves as an overview of selected aspects of human behavior in general and employee behavior in particular as it applies to organizations. We will discuss a variety of selected topics pertaining to the beginnings of the modern organization and organizational behavior, motivation, leadership in organization, teamwork, and learning. We will focus more specifically on leadership and related soft skills. Students should develop an appreciation of such areas of soft skills through discussions of readings, films, and cases, in-class activities, lectures, assignments and interactions in class and outside of class.

    Many of you as working professionals already have some awareness of leadership issues at work. You will have an opportunity to share your knowledge and experience during discussions in class. You will also have the opportunity to engage in activities that will help you to better recognize the difference between management and leadership and understand different approaches to leadership. Moreover, you will develop a more systematic knowledge of the field by learning more about guiding frameworks and blending theory with practice.

    Students will develop a deeper understanding of leadership behavior in the workplace. After completing the course, you should be able to:

    1. Understand the history and application of leadership frameworks
    2. Apply leadership frameworks and understand their impact on performance outcomes
    3. Diagnose leadership problems and provide solutions
    4. Self-reflect on your own leadership development needs
  • Behavioral Finance

    This course looks at human behavior and psychology in decision making in financial markets. We will first investigate some of the tools economists and financial experts assume are being used in rational decision making. Then, we will proceed to some very interesting case studies concerning the ‘boom and bust’ cycles that have occurred throughout history. We will illustrate how financial decision making is strongly influenced by ‘momentum investing’, fads and fashions, psychological biases and other factors that we do not consciously think about.

    Students will have fun learning how financial decisions are made and be able to critically examine how their and others' decisions are made, thereby avoiding some of the pitfalls that have led to financial losses and hence, improve the quality of their own financial performance in the future. Students will be more confident presenting technical material regarding financial phenomenon in a comfortable manner.

    Student will be able to discuss market movements and market activity using professional financial and business English and learn to:

    1)Develop additional comfort with key financial models and theory and how they are used in decision making.

    2)Be able to more readily identify market bubbles through a critical analysis of underlying financial weakness and lack of application of fundamentals.

    3)Associate financial market movement with specific types of behavior and ‘irrational decision making’.

  • The Fundamentals of International Business Economics

    This is an impacted course for the graduate students in international business program, which is continuation for the curriculums dealing with fundamentals in concepts, theorem and analytical tools for decision making and international business. The course will focus on both analytical tools provided by microeconomics and theoretical development, policy implicit in international economics as well as policy tools imposed on trade flows.

  • Business English

    he course will cover topics from general management to more specific concerns in business activities. They are communication, building relationships, marketing, financing, crisis management, negotiation, success and job satisfaction, etc. Through reading, writing and participation, students will become more fluent and confident in using the language of business and will increase the possibility of career success.

    Business English includes a series of topics that will greatly improve students’ ability to communicate in English in a wide range of business situations. It offers students chances to make in-depth talks in business and write in different situations and makes them ready for business career.

    Students will be more fluent and confident in communicating in English.

  • The Introduction of International Business

    This course focuses on the specificity of international business environment and its implications on international business activities. In this course we will discuss international business models & analyzing tools, international business environments, international business organizational structure, Decision-Making in the MNC, and so on.

    Through the study of this course, students could be acquainted with the specificity of international business and learn to analyze international business activities through its environments, business models(strategy), organization , internal culture and MNC’s decision-making process.

    Students will learn to get the ability to analyze the specificity of international business environment and make decisions on international business strategies and operations.

  • Operations Management

    This course will consist of two parts: Operations Management and Supply Chain Management. In the first part, we will focus on the understanding of operations in production and service processes. As goods and services are produced and distributed, they move through a set of inter-related operations or processes. The design of these operations for strategic advantage, investments in improving their efficacy, and controlling these operations to meet performance objectives is the domain of Operations Management. The primary objective of this part is to provide an overview of this important functional area of business.

    Taking the process view of the firm we will examine, using case studies, readings and models, a variety of industrial applications. By studying how the manager can improve the efficacy of processes, we will develop a unifying theme to the subject. There are four main themes: Introduction to Process Analysis, Managing Manufacturing Processes, Managing Process Variability, and a manufacturing practicum. By the end of the session, important levers for managing business processes will have been identified. And, how to apply them in alignment with corporate strategic objects will have been demonstrated.

    In the second part of this course, the focus will be on inventory theory and its application to supply chain management. In addition, we will discuss related issues in capacity management and in managing multi-plant networks. In contrast to Operations Management that developed a broad brush approach to the process view of operations, we will take a more analytical and detailed approach in model development. The presentation is designed to refine the intuition developed from models to develop managerial insight.

  • Investments

    This course provides a hands-on approach to investing. At the conclusion of this class students should be familiar with most of the tools used by investment professionals to evaluate a proposed investment and understand how to value various classes of securities. We will consider ‘Risk’, learn how to quantify this variable and determine how risk affects security valuations. This is a practical class where students will first learn about a particular investment topic and then work on related problems. We will thoroughly understand the strengths and weaknesses of each valuation methodology to reinforce the student’s understanding. When the student transitions to the workforce, employers will be impressed with the student’s deeper understanding of the financial concepts rather than traditional ‘rote memorization’ that many students usually rely upon.

  • Strategic Management

    This course provides an introduction to strategic management concerning the concept, the basic theory, the execution and the other related knowledge. Important principles will be explained and applied to provide convincing approach of current economic and business events in China and international markets. It shows a detailed investigation of strategic management in the context of globalization and competitiveness with special focus on Chinese firms or international firms operating within the China market. Also it provides an integrated approach, but firm-based theory of strategic management, which is stressed throughout. Case studies from Chinese firms operating in the context of the globalized market and international firms operating in China and other markets are included to familiarize the students with differences in operating within different market systems. Students will contribute their experiences or insights from China or their home countries to enhance our understanding of a variety of approaches to strategic management and operating within business systems from around the world.

  • Management Information System

    The course covers the essentials in management of information systems in organizational settings. It addresses managerial issues in the development and operation of information systems. Topics include: information systems planning, management of systems development and maintenance, implementation management, end-user computing, managing telecommunications, information systems ethical and social issues, acquisition of IS resources and management of IS personnel.

    The structure of the course is as below:

    • Lecture 1: Information systems in global business today
    • Lecture 2: Global e-business and collaboration
    • Lecture 3: Information systems and strategy
    • Lecture 4: IT infrastructure and emerging technologies
    • Lecture 5: Foundations of business intelligence: databases and information management
    • Lecture 6: Telecommunications, the internet, and wireless technology
    • Lecture 7: Securing information systems
    • Lecture 8: E-commerce: digital markets, digital goods
    • Lecture 9: Managing projects

  • Ethical Leadership

    The premise of Ethical Leadership is that leaders who know themselves well and consciously develop their leadership abilities of making ethical decisions throughout their lifetimes will be more effective and more successful leaders and will lead more satisfying and fulfilling lives. To do so, leaders must take responsibility for their own development, rather than relying entirely on their organizations for leadership development.

    Ethical Leadership is designed to prepare students to become ethical and effective leaders. Without clear ethical boundaries, leaders may find that small deviations early on lead to larger ones later, especially if the earlier deviations are not detected. At this point leaders may discover that they are far outside their ethical standards with no way to get back inside. This course helps students develop a sense of their life stories, failure risks, self-awareness, crucibles, values, principles, ethical boundaries, motivated capabilities and purposes before they find themselves in the midst of a crisis in the real business context. The purpose is to enable students to: 1) better prepare for navigating through difficult decisions and dilemmas; 2) reflect on their values and establish their ethical boundaries before those boundaries are tested under the pressure and seductions of the real world.

  • Financial Big Data Analysis

    The course covers the definition of big data and its application in finance. Big data includes Non-traditional Data Source in a Broader Range, Distributed Database including Hadoop and Spark etc, and Non-traditional Data Analysis of Machine Learning. Cases include Lending Club Risk Management, Alibaba Finance Group: Big Data Credit Reference and Build Big Data Equity Fund.

    The purpose of this course is to help students:

    1)Understand the definition of Big Data

    2)Understand basic methods of big data analysis

    3)Learn R language to analyze data

    4)Understand how to make decisions in finance business

    Through this course, the students would be able to:

    1)Mastering big data analysis using R

    2)Deeply understand the intuition of finance business

  • Marketing

    The course aims to introduce graduate students to the practice of doing marketing research through the process of a rigorous research methodology. The course is broadly structured to follow the steps in the marketing research process. The topics include problem definition, research design (exploratory, descriptive and causal), data collection methods, questionnaire design and attitude measurement, sampling schemes, and data analysis. Emphasis will be given to both the qualitative and quantitative aspects of marketing research. Throughout the semester, the students will learn to conduct scientific research and accomplish a term research paper.

    Throughout the semester, the students will be able to:

    1)Understand the epistemological issues surrounding the use of qualitative and quantitative methods in marketing and consumer research

    2)Frame a marketing management related research question

    3)Design a research process to examine such a question

    4)Analyze the results of qualitative and quantitative inquiries, through both a theoretically informed and empirically grounded transformation of the data

  • International Finance and Investment
  • Cross-Cultural Communication

    This course provides an overview of cross-cultural communication with a special focus on successfully addressing challenges faced by multinational companies. We will explore how companies identify and implement business strategies and then communicate them to local stakeholders. This course equips students to manage effectively in an increasingly diverse global marketplace. Students will learn about culture and communication in global management, international strategy formulation, cross-border alliances, control and coordination systems in multinational organizations, international negotiations, and management of global human resources as well as how to manage ethical issues across cultures.

    This is a case-oriented course intended to introduce you to the international aspects of business and the impact of globalization on strategic management. It will expose you to numerous micro and macro aspects of the business environment in different countries and regions which make management of international businesses distinct from domestic businesses. The goal is to contribute to your general management perspective and to strengthen your problem solving skills for dealing realistically with real life situations that you can expect to confront when doing business internationally. There are 6 specific learning objectives from this course. These six objectives in order are:

    1)examine the dynamics of globalization and the resulting issues for international business

    2)assess the institutional environment of business (e.g. economy, politics, culture, regulations, etc.) in developed and developing countries.

    3)consider the different facets of culture and how they might impact management decision-making

    4)recognize competitors’ strategy and formulate an appropriate one for developed and emerging economies

    5)analyze what determines the success and failures of companies around the globe plan and design a realistic market entry strategy